Tuesday, August 11, 2015

Exciting Sony a7R II launch

It was a huge and exciting Sony event packed with workshops and held at the luxurious Shangri-La Rasa Sentosa hotel. It was a treat for those going for the event.

The launch of the second generation of ever popular a7R mirrorless camera, a7R II comes with impressive upgrades such as the 42.4 effective megapixels, 5-axis image stabilisation system borrowed from the acclaimed a7 II model, high-sensitivity ( expandable up to ISO 102400 ) and not forgetting a high–speed AF response up to 40 percent faster than the original a7R ( 399 focal plane phase-detection AF points ). In addition, it shoots 4K videos in multiple formats including Super 35mm and full-frame format, a world’s first for digital camera. It also has the world’s highest (0.78x) viewfinder magnification.

A series of workshops were conducted by Sony professional photographers from Singapore, Philippines, Thailand etc. 

Sony is an innovative leader in the mirrorless camera industry. With a7R II, photographers get to enjoy high-resolution, high-speed and high-sensitivity. This was not possible in the earlier models of a7 series. In fact, even before the Singapore launch, this powerful camera generates a lot of interests among photography and video industry including myself.

Sony did address and delivered as promise. We now have more high quality FE Zeiss and G lens created specially for the a7 series.

Participants to this launch were allowed to test out the new a7R II camera both indoor and outdoor shoot. We only 20 minutes to play around with the camera. It is understandable as there was overwhelming number of participants from various countries. 

You can read more about the features in details at the following Sony websites at :

If you require an event photographer, wedding photographer or any other professional photography services, do email me at see323@yahoo.com.sg . You can also message me at my  FACEBOOK account. To view my photos, click My Flicker Photos

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