New Huawei Flagship Device Combines Groundbreaking Innovation and Exceptional Design, Setting a New Standard in Smartphone Photography
Singapore – May 5, 2016 – Huawei Consumer Business Group today launched the Huawei P9 and P9 Plus, the first smartphones co-engineered with the global iconic brand, Leica Camera AG. The P9’s dual-lens camera takes smartphone photography to the next level, allowing people to capture both vivid colors, as well as striking black and white images.
“Huawei is excited to give P9 users the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,” said Richard Yu, CEO, Huawei Consumer Business Group. “Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to the user experience. P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.”
Reinventing Smartphone Photography
Integrating the design values and engineering excellence of both Huawei and Leica in a smartphone photography system co-engineered by the two companies, the P9 brings together best-in-class hardware and software, from optical lenses and sensors, to image processing algorithms, empowering users to capture the highest-quality images.
Key to the P9’s superlative imaging capabilities is a dual-camera design that fully unleashes the power of Leica’s optical lenses, renowned for precision and attention to detail, and subject to the industry’s most stringent quality screening requirements. The RGB camera on the P9 specializes in capturing color, while the monochrome camera is outstanding at acquiring picture detail. The two rear cameras of the P9 work in tandem to enable users to create images of superior detail, depth and color. The P9 truly excels in low-light conditions, as the dual-camera design guarantees that more light and detail can be captured.
Each picture taken by the P9 carries the unique emotional resonance and timelessness that are the hallmarks of Leica, as users may choose between three film modes: Standard, Vivid Colors, and Smooth Colors, depending on their personal preferences. With meticulous calibration of the P9’s camera parameters, each film mode faithfully renders the authentic color and style of Leica. By selecting the monochrome mode, P9 users can use their devices as a true monochrome camera to capture powerful and evocative black-and-white images of superior quality.
Deploying Huawei’s Hybrid Focus technology, the P9 captures images with superior speed, accuracy and stability. The P9 supports camera focusing based on three methodologies – laser, depth calculation, and contrast – and automatically selects the one that yields the best result in any given environment.
The wide-aperture photography feature on the P9 allows users to experiment with innovative visual effects to create unique images and content. The P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.
“Leica and Huawei share an uncompromising commitment to imaging excellence, and our partnership will put outstanding photography into the hands of more consumers around the world,” said Oliver Kaltner, CEO, Leica Camera AG. “We are deepening our collaboration to give users a more optimal smartphone photography experience.”
Taking Industrial Design to a Higher Level
The P9 is a masterpiece of state-of the-art industrial design, with the same minimalist design DNA as earlier products in Huawei’s acclaimed flagship P-series premium smartphones. Each P9 device is a perfect construct of superior-grade 2.5D glass and an aerospace-class aluminum, with diamond-cut edges rounded out by carefully balanced curvatures.
The 64GB version of the P9 comes in a stunning and unique Haze Gold finish, setting new industry standards in industrial design, with the use of techniques including brushed hairlines and metal polishing at micron-level precision to create a translucent metal surface. The 32GB version comes in Mystic Silver, Titanium Grey and Prestige Gold, offering a myriad of choices to consumers.
Power and Performance
The P9 is equipped with the power, connectivity and speed that today’s high-end smartphone user expects from Huawei. With a 5.2-inch 1080p display, the P9 is powered by the new Kirin 955 2.5GHz 64-bit ARM-based processor for class-leading mobile performance. The 3,000mAh high-density battery offers P9 users outstanding mobility and battery life.
Huawei is also unveiling the P9 Plus, featuring a 5.5-inch Press Touch display and a larger 3,400mAh battery. The P9 Plus also offers dual-IC Rapid Charge, giving users six hours of talk time after a 10-minute charge.
Leveraging Huawei’s industry-leading capabilities in telecommunications, the P9 and P9 Plus offer unrivaled new features including a virtual-triple-antenna architecture, designed for users who need robust and seamless connectivity to cellular and Wi-Fi networks to fully harness the power of the mobile Internet no matter where they are in the world.
The P9 and P9 Plus also protect users’ privacy and information security with Huawei’s world-leading biometric fingerprint recognition technology. The enhanced fingerprint sensor allows users to personalize and safeguard their devices by significantly lowering the possibility of fraudulent or accidental device access, while also ensuring users can quickly and securely access their smartphone.
Dedicated After-Sales Care
The Huawei P9 and P9 Plus comes with Huawei HiCare – a first-of-its-kind service specially designed for Huawei’s customers in Singapore. Huawei HiCare offers a suite of premium after-sales services to Huawei customers, as a further commitment from Huawei in unparalleled end-to-end consumer experience. These services include access to the warranty status of your Huawei device via the Huawei HiCare application, 24-month product warranty for your Huawei handsets, as well as hassle-free door-to-door repair pickup and delivery for selected Huawei devices.
All Huawei handsets launched after November 2015 are covered under Huawei HiCare – CLASSIC pack, which entitles the users to;
Extended assurance with 24-month warranty
Peace-of-mind with three-day repair promise - Users who sent in their phones (under warranty) for repair will be issued a loan phone. If their phone is not repaired within three days, a brand new phone will be given as a replacement.
Hassle-free data transfer – All Huawei users can enjoy data transfer service from our friendly staff at the Huawei Customer Service.
One-stop convenience with Huawei HiCare App – Huawei users can download the Huawei HiCare app that gives users access to the warranty information of their Huawei device/s. This app also provides a convenient platform for users to feedback to Huawei Customer Service, locate Huawei Service Centres, and find Huawei Hotline numbers.
The Huawei Mate and P-series range of handsets launched after November 2015, with exception of the Huawei P9 Lite, are covered under Huawei HiCare – PRESTIGE pack. This pack offers the full suite of services from Huawei HiCare – CLASSIC pack as well as the following privileges;
Hassle-free door-to-door delivery - Users may dial in to Huawei’s after-sale hotline to have your device repaired and delivered back to their preferred pick-up location
Free screen replacement - Users may enjoy a one-time free screen replacement within the first year of purchase at no charge.
Huawei handsets covered under Huawei HiCare – PRESTIGE: Mate S, Mate 8, P9 Plus and P9.
Huawei Flagship store and Customer Service Centre is located at Plaza Singapura, 68 Orchard Road, #03-78, Singapore 238839, operating from 11a.m. to 8p.m. daily, except Public Holidays.
Service Hotline: 800 852 666 (9a.m. – 9p.m., daily)
Web Chat: http://consumer.huawei.com/sg/support
Huawei HiCare App
Pricing and Availability:
ModelsVersionColours PriceP94GB + 64GB (Deluxe version)Haze GoldSGD8883GB + 32GBPrestige Gold, Titanium Grey and Mystic SilverSGD768P9 Plus4GB + 64GBHaze Gold and Quartz Grey SGD998
P9 (Deluxe version) will be available from 12 May 2016 for pre-order at Lazada.sg. As part of the pre-order & launch special, an exclusive Leica leather phone case is available while stocks last.
P9 (32GB) will be available in Huawei Flagship Store (Plaza Singapura), all telecommunication outlets and selected of the Telecommunication’s Exclusive Partner store. It is also available in selected mobile, computer and electronics stores. Huawei smart cover will be available while stocks last as a launch special.
P9 Plus will be available in Singapore from late June 2016.
About Huawei Consumer Business Group
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com