Friday, November 21, 2014

Revisiting IT industry through the SalesForce Event

Revisiting IT industry

I left the IT industry in 2003 after spending 14 years working my way up from a programmer to an IT Project Manager. Recently, I was asked to attend Salesforce event at MBS.  I have never heard of Salesforce prior to the event. I started to research on the company. This is what was found in Wikipedia.

Salesforce Company

Salesforce Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into commercial applications of social networking through acquisition.[6] Forbes magazine ranked it the most innovative company in America in 2012,[7] and it ranked 19th in Fortune magazine's 100 Best Companies to Work For in 2013.

The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). I do have one thing in common with the founder Marc Benioff, we knew Oracle. I have been working on Oracle programming, databases and systems for at least 12 years. In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million. That also explain why I never heard of SalesForce since I left the IT industry in 2003.

Dreamforce Conference

Salesforce hold the world’s largest software conference, Dreamforce which was attended by 140,000 registered attendees. Dreamforce was held in Moscone Center in San Francisco from October 13-16, 2014. In addition, an estimated five million viewers watched on Salesforce Live to understand the company vision on the future of enterprise software and the Customer Success Platform.

Giving Back to Society

Salesforce took the opportunity to run charity events during the Dreamforce . This include, fight hunger ( attendees each bring a can food to Dreamforce Plaza ), Help Children’s Hospital, Support Veterans.

The New Customer Success Platform

We are entering a new world of computing where everything is connected. Mobile phones will soon be in the hands of 70 percent of the world’s population and billions of apps on mobile devices are sending massive amounts of data to the cloud. In the last two years alone, 90 percent of the world’s data was created as cloud, social, mobile and connected technologies transformed business models and consumer behaviour. The future is trillions of customer interactions every day. 

To succeed in the future, every company needs a platform to capture and personalize every customer interaction, to connect with customers in a whole new way. With all these changes and requirements, Salesforce new platform was introduced.

The Salesforce Customer Success Platform brings together ground-breaking cloud apps for sales, service, marketing, community, and now analytics, all on the Salesforce1 Platform. It provides both a system of record and a system of engagement for companies of every size and industry. Now anyone can run their business from a phone and every company can grow sales faster, deliver customer service everywhere, create 1:1 customer journeys, engage with customers in vibrant communities, deliver analytics for every business user and build mobile apps lightning fast, all from a single trusted platform built for customer success.

Introducing Wave, The Analytics Cloud

Wave, the Salesforce Analytics Clould is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source—empowering everyone to make smarter decisions from anywhere. Wave is designed for business users, not just analysts.

Wave ecosystem partners comprises of Integration Leaders, System Integration Leaders and ISV Leaders. To name some of them, namely Accenture, Deloitte Digital and Informatica were present to showcase how companies can extend analytics for any business need.

• Wave Analytics Cloud is expected to be generally available in English, with additional language support forthcoming.

• The Wave mobile app will initially be available on Apple iOS for iPhone and iPad, with additional device support forthcoming.

• The Wave Platform license includes all compute, data management, API and security infrastructure. Monthly subscription pricing for the Wave Platform is based on the number of Wave Explorer and Wave Builder licenses.

• The Wave Explorer license includes the ability to view, discover, personalize and share data insights and dashboards. Pricing starts at $125 per user per month.

• The Wave Builder license includes the ability to create, deploy and manage data sets, data connections and user access. Pricing starts at $250 per user per month.

Salesforce Launches Salesforce1 Lightning
The Fastest Way to Build Mobile Apps

New Salesforce1 Lightning, the next generation of the Salesforce1 Platform, empowers anyone to quickly build the innovative mobile apps that every company needs.

Leading companies like Brown-Forman, Philips and Seagate are building apps faster on the Salesforce Customer Success Platform to help every customer, partner and employee move at the speed of business.

More information on Salesforce ;


After more than 10 years of  absence in the IT industry, there seems to be a big change in the way, Information Technology was implemented on the businesses. Instead of expensive software implemented in the legacy system, the offerings of subscription basis enable affordability, allowing more businesses to access to the salesforce platform.

Connectivity on a global level contributes to better customers relationship as well as a deeper understanding of customers’ needs. With all the companies working together on Salesforce platform, information flow seamlessly with minimum hiccups.

Another notable thing is the speed of development. The ability to create apps fast and customize to business users needs is a huge gain to companies. Faster software development and implementation allow timely and useful information for business users. This is a big leap in improvement over the traditional systems. 

All this is possible with use of Cloud computing technology. It is the third IT revolution, and radically altering the way people communicate with each other, businesses deployment and consumption of IT resources. 


  1. Nice post Derrick. Wow! "Trillions of customer interactions every day".. That's truly amazing and the figure itself is so huge. It goes to show how 'well connected' our gobal village has become. Both pros and cons though, but that's just the way the world is in this era of time. Me for one is typing away in my little gadget (phone) right now so I have contributed to the statistic! Lol

    I was quite intriqued with the 'watch' image you have put up. Real cool I found.

    As for Cloud based. Personally, I am not sure how safe n secure it is. What's your view regarding this? :)

    1. Thanks Sandy for your comments. Yes, indeed, you have contributed to the statistics...Your little gadget (phone) is a big thing in today communication. They are integrating almost every available mobile gadgets, watches, tablets, smart phones you can think of in a seamless manner. The lady demonstrating the "watch" was pulling information from the cloud on a wearable device. At the time of visit, it was still on pilot testing.

      Technology keep changing every year. It gets better and better. I remember in the early 2000, it was such a big thing to have a specialised mobile device ( look a bit like a tablet, that's before ipad came out ) used in large installation. Information was required on hand to execute their work on a real time basis.

      As for your question on Cloud based security. Well I am not a cloud expert but as a past personnel work in IT industry, no matter how safe is the security implementation, there will always be someone breaking it. It is just a matter of time. Security watchdogs and new security measures will continuously be monitored and created.

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