Wednesday, November 12, 2014

Capture Images in Style with the α6000 White Edition from Sony

Capture Images in Style with the α6000 White Edition from Sony
·         4D FOCUS realizes superior autofocus performance in four dimensions:
-       179-points wide autofocus coverage (2D height and width),
-       0.06 sec World fastest[1]  autofocus speed (3D depth)
-       Steadfast and accurate AF tracking ability by enhanced predictive focus system (4D time)
·         24.3 megapixel Exmor™ CMOS sensor featuring gapless-on-chip lens design
·         BIONZ X™ processor for pro-quality photos and Full HD video
·         NFC™ and Wi-Fi for One-touch sharing/remote control from your mobile

(SINGAPORE, 13 November 2014) – Impress your friends with clean white perfection by toting the special white edition α6000 mirrorless camera from Sony everywhere you go. Perfect for the upcoming festive season, the new white colour will go perfectly with your “White Christmas” themed parties and white OOTD (Outfit of the Day). The new white edition α6000 is an addition to its existing selection of black and titanium models, which were launched earlier this year.

Featuring the same cutting-edge functions as the original model, the new α6000 interchangeable lens digital camera encompasses 4D FOCUS, a superior autofocus performance that comes in four dimensions: A widely covered 179-point focal plane phase-detection AF sensor teamed with high-precision contrast-detection AF (2D height and weight), ultra-fast autofocus speed that allows it to capture subjects in just 0.06 seconds (3D depth), added with enhanced predictive and accurate tracking (4D time). 4D FOCUS features an advanced algorithm that analyses the direction and speed of a moving subjects’ motion, along with image analysing technology such as face or object detection to predict a subject’s next position with improved tracking capability. It stays on top of the intended subject without being distracted by interfering objects lying in its path.

The α6000 also exhibits outstanding picture quality, thanks to the 24.3 megapixel Exmor™ CMOS sensor and BIONZ X™ processor. Delivering the world’s fastest1 AF performance of any interchangeable lens camera, the compact and lightweight α6000 offers continuous shooting at a lighting speed of 11fps, with highly accurate autofocus tracking. With the Fast Hybrid AF system also available in movie mode, you will never miss capturing all the exciting snippets in life – including fast-moving subjects like a day out with your pet dog or your child’s first football game.

It is also easy to share photos taken with friends and family. Simply hook up your smartphone with the on-board Wi-Fi or Near Field Communication on the α6000, and you are ready to share files across devices. A single touch also activates Smart Remote Control, linking the camera to fire the shutter from a distance and view photos directly on your mobile.

The special white colour edition α6000 with kit lens SELP1650 from Sony will be available at all Sony stores and selected authorised dealers from mid-December 2014 onwards, and will be sold at a recommended retail price of S$1,099.


Specifications Sheet
Lens compatibility
Sony E-mount lenses
Image sensor
APS-C type (23.5 x 15.6mm) Exmor™ CMOS sensor
Number of pixels (effective)
Approx. 24.3 megapixels
system (still image)
Recording format
JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
Record system (movie)
Recording format
AVCHD format Ver. 2.0 compliant/ MP4
Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick XC-HG Duo, SD memory card, SDHC memory card (UHS-I compliant), SDXC memory card (UHS-I compliant)
Focus system
Fast Hybrid AF (phase-detection AF/contrast-detection AF)
Focus points
179 points (phase-detection AF) / 25 points (contrast-detection AF)
Exposure control
Metering type
1200-zone evaluative metering
ISO sensitivity (Recommended Exposure Index)
Still images: ISO 100-25600 equivalent (1/3 EV step),
AUTO (ISO 100-25600, selectable lower limit and upper limit)
Movies: ISO 100-12800 equivalent (1/3 EV step) / AUTO (ISO 100-12800 equivalent, selectable lower limit and upper limit)
1.0 cm (0.39 type) electronic viewfinder (colour)
Number of dots
1,440,000 dots
Field coverage
Approx. 1.07x (35mm camera equivalent: Approx. 0.70x) with 50mm lens at infinity -1m-1)
LCD screen
7.5cm (3.0-type) type TFT, WhiteMagic
No. of dots
921,600 dots
Adjustable angle
Up by approx. 90 degrees, Down by approx. 45 degrees
View on smartphone
Send to computer
View on TV
Yes (NFC™ Forum Type 3 Tag compatible,
One-touch remote, One-touch sharing)
PlayMemories Camera Apps
Built-in stereo microphone
Built-in, monaural
Dimensions (excluding protrusions)
Approx. 120.0mm x 66.9mm x 45.1mm
Approx. 285g (body only)
Approx. 344g (with battery and Memory Stick PRO Duo included)

About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit

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