Thursday, June 18, 2015

Run to the Rhythm with the New Smart B-Trainer from Sony

Sony launches the Smart B-Trainer during the Sports & Fitness Asia 2015. If you are a runner, this is an exciting piece of all-in-one training device and together with the application, it will motivate your exercise regime with its range of features, such as intelligent music playback based on heart rate monitoring, various training plans and real time voice coaching.

This sports companion integrates Sony’s latest audio advancements with the latest sensor and software technologies to provide a holistic exercise experience. It consists of the SSE-BTR1 headphone-integrated device that is packed with six types of sensors – heart rate, acceleration, GPS, compass, gyro and barometer – and measures as well as records 11 types of running logs – heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation.

Based on a preset user profile and heart rate goal, the device measures your heart rate and automatically selects music for efficient training. The app Smart B-Trainer for Running enables you to manage running logs on your smartphone.

Two sets of training plan are available – Basic and Premium. The Basic Plan offers a range of options, enabling you to manually set running goals for the day. The Premium Training offers a selection of training plans for a variety of levels, from walking to marathon running. At the same time, Smart B-Trainer can work in coordination with the MY ASICS Training Plan developed by ASICS.

Once you have completed your workout, you can transfer your running log to the app to view the results and assess your progress. The device also has a built-in memory of 16GB which can stores up to approximately 3900 songs. It is waterproof and can be used as a Bluetooth headset to answer calls hands-free.

Starting from 22 May to 7 June 2015, the Smart B-Trainer will be available for pre-ordering at all Sony Stores and selected authorised dealers, at a recommended retail price of S$399. This promotion comes with a free 2XU Compression Shorts, worth S$139 that is redeemable from 11 June to 31 July 2015 at Key Power Sports, located at Velocity.

Available in five colours ( yellow, white, blue, pink and black ), the Smart B Trainer will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers from 11 June 2015 onwards.

Besides Smart B-Trainer, Sony also showcase her other innovative wearable technology products at the Sports & Fitness Asia 2015. They are Smart Tennis Sensor, 4K FDR-X1000V Action Cam, SmartWatch 3 SWR50, Stereo Bluetooth Headset SBH70 and Xperia Z3. It was an exciting event for those who love sports.

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