Wednesday, April 22, 2015

EZ-Link Launches EZ-Charms and EZ-Link Rewards Scheme with Perx

The first EZ-Charm design featured Hello Kitty, should bring much excitement to Hello Kitty fans in Singapore. Singapore largest issuer of CEPAS-compliant cards, EZ-Link finally launched EZ-Charms, a trinket that breaks through the conventional ez-link card design. At the same time, EZ-Link Rewards Scheme with Perx, was also launched. The EZ-Charms function exactly the same way as the existing ez-link cards. They can be used on buses, trains, taxis, for shopping and dining and topped up at all ez-link card channels.

It was a reasonably big event. Many people were present at the launch. EZ-Link card is something that we would find in everyone wallet and handbag. It is the basic card for our public transportation. Of course, the card can be use for shopping as well. Now there is more reason to use it for shopping payment since we will be rewarded handsomely with Perx points. More merchants will be added into the current lists of merchant participating in this EZ-Link Reward Scheme.

Speakers and Emcee

Nicholas Lee Tat Meng, CEO, EZ-Link Pte Ltd

Nicholas joined LTA in early 1997 as a system engineer. In 2000, he was assigned to manage the island-wide implementation of ez-link card worth SGD 300 million. In 2011, he was appointed CEO of EZ-Link to lead the company to greater growth.

“Our aim is to push through boundaries to make every tap with ez-link a rewarding and fun experience. The launch of EZ-Charms is significant as it represents a breakthrough in technical limitations and opens up many new possibilities for fashionable products in the future. On the other hand, with the new EZ-Link Rewards Scheme with Perx, ez-link users will be rewarded for something they do every day – taking trains and buses,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.

Anna Gong, CEO of Maiplay Pte Ltd, parent company of Perx

“Our partnership with EZ-Link demonstrates Perx’s ability to deliver value and enhanced customer experience to more than just merchants across Asia. This transit rewards program with EZ-Link enables Perx to expand our network and user base by offering a unique digital and fun experience to all ez-link card members. Through the Perx mobile app, EZ-Link will be able to provide their transit riders attractive rewards just for riding the MRT and buses. This is the beginning of a number of meaningful projects to come with EZ-Link and we are excited to be on this innovative journey together.”

For better understanding: of the following :-

(1)    Availability Hello Kitty EZ-Charms, take a look at the diagram below.

(2)    EZ-LINK Rewards Scheme with Perx

(3)    Rewards Redemption Table

As an introductory offer, card holders who sign up for the EZ-Link Rewards Scheme with Perx and accumulate 2,500 points by 20 July 2015 will stand a chance to win Tigerair air tickets to Maldives, Hong Kong, Chiang Mai, Langkawi or Taipei. And in an exclusive reward for Perx users, the first 1,000 members to accumulate 5,000 points can get to redeem the limited edition Blue Hello Kitty EZ-Charm.

At the launch, to commemorate the recognition of the ez-link card as one of the SG50 icons chosen to mark the nation’s 50th birthday, EZ-Link also unveiled an exclusive SG50 ez-link card, which features a number of SG50 icons, all in one card design. This new card design is available at all TransitLink Ticket Offices at the usual ez-link card price of S$12 including S$7 stored value.

To find out more, please visit or follow EZ-Link’s Facebook (, Instagram ( and Twitter ( pages. 

To learn more about Perx please visit, or follow Perx on Facebook (, Twitter (, and Instagram ( pages.  

For any enquiries related to Perx, please contact

Here is the video of the event launch. 

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