The first EZ-Charm design
featured Hello Kitty, should bring much excitement to Hello Kitty fans in
Singapore. Singapore largest issuer of CEPAS-compliant cards, EZ-Link finally
launched EZ-Charms, a trinket that breaks through the conventional ez-link card
design. At the same time, EZ-Link Rewards Scheme with Perx, was also launched. The
EZ-Charms function exactly the same way as the existing ez-link cards. They can
be used on buses, trains, taxis, for shopping and dining and topped up at all
ez-link card channels.
It was a reasonably big event.
Many people were present at the launch. EZ-Link card is something that we would
find in everyone wallet and handbag. It is the basic card for our public
transportation. Of course, the card can be use for shopping as well. Now there
is more reason to use it for shopping payment since we will be rewarded
handsomely with Perx points. More merchants will be added into the current
lists of merchant participating in this EZ-Link Reward Scheme.
Speakers and Emcee
Nicholas Lee Tat Meng, CEO, EZ-Link Pte Ltd
Nicholas joined LTA in early 1997
as a system engineer. In 2000, he was assigned to manage the island-wide
implementation of ez-link card worth SGD 300 million. In 2011, he was
appointed CEO of EZ-Link to lead the company to greater growth.
“Our aim is to push through boundaries to make every tap with ez-link a
rewarding and fun experience. The launch of EZ-Charms is significant as it
represents a breakthrough in technical limitations and opens up many new
possibilities for fashionable products in the future. On the other hand, with
the new EZ-Link Rewards Scheme with Perx, ez-link users will be rewarded for
something they do every day – taking trains and buses,” said Mr. Nicholas
Lee, Chief Executive Officer, EZ-Link Pte Ltd.
Anna Gong, CEO of Maiplay Pte Ltd, parent company of Perx
“Our partnership with EZ-Link demonstrates Perx’s ability to deliver
value and enhanced customer experience to more than just merchants across Asia.
This transit rewards program with EZ-Link enables Perx to expand our network
and user base by offering a unique digital and fun experience to all ez-link
card members. Through the Perx mobile app, EZ-Link will be able to provide
their transit riders attractive rewards just for riding the MRT and buses. This
is the beginning of a number of meaningful projects to come with EZ-Link and we
are excited to be on this innovative journey together.”
For better understanding: of the following :-
(1)
Availability Hello Kitty EZ-Charms, take a look
at the diagram below.
(2)
EZ-LINK Rewards Scheme with Perx
(3)
Rewards Redemption Table
As an introductory offer, card
holders who sign up for the EZ-Link Rewards Scheme with Perx and accumulate
2,500 points by 20 July 2015 will stand a chance to win Tigerair air tickets to
Maldives, Hong Kong, Chiang Mai, Langkawi or Taipei. And in an exclusive reward
for Perx users, the first 1,000 members to accumulate 5,000 points can get to
redeem the limited edition Blue Hello Kitty EZ-Charm.
At the launch, to commemorate the
recognition of the ez-link card as one of the SG50 icons chosen to mark the
nation’s 50th birthday, EZ-Link also unveiled an exclusive SG50 ez-link card,
which features a number of SG50 icons, all in one card design. This new card
design is available at all TransitLink Ticket Offices at the usual ez-link card
price of S$12 including S$7 stored value.
To find out more, please visit
www.ezlink.com.sg or follow EZ-Link’s Facebook (www.facebook.com/myezlink), Instagram
(www.instagram.com/ezlinksg) and Twitter (www.twitter.com/ezlinksg) pages.
To
learn more about Perx please visit www.getperx.com, or follow Perx on Facebook
(www.facebook.com/getperx), Twitter (www.twitter.com/getperx), and Instagram
(www.instagram.com/getperx) pages.
For
any enquiries related to Perx, please contact successhelp@getperx.com.
Here is the video of the event launch.
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