Tuesday, October 28, 2014

Sony World Photography Awards Launch Hunt to Uncover Singapore’s Best Photographer



Sony is excited to announce the hunt for Singapore’s next best amateur photographer with the Sony World Photography Awards (SWPA) 2015, one of the world’s most prestigious photography competitions.

As part of SWPA, this prestigious award offers a great opportunity for promising photographers to showcase their work on a global platform and be recognised alongside the world’s most prominent photographers.
All photographers who submit an entry to any of the 10 Open categories will have their names automatically submitted for the Singapore National Award. These categories include: Arts & Culture, Nature & Wildlife, People, and many more to choose from.

The winner of the Singapore National Award will be revealed on 18 March 2015. He or she will be honoured with the latest Sony α7S full frame camera and flown to London to attend the 2015 Sony World Photography Awards gala ceremony. In addition, the winner (along with the 1st and 2nd runner-ups) will have their work displayed alongside professional photographers from around the globe as part of the 2015 Sony World Photography Awards Exhibition held in London from 24th April to 10th May 2015 and showcased online at http://www.worldphoto.org.



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Sony World Photography Awards Launch Hunt to Uncover Singapore’s Best Photographer

Chin Boon Leng_Singapore_1st Place_National Award 2014_LOW-RES
Last year’s winning image taken by Chin Boon Leng
© Chin Boon Leng, 1st Place, Singapore National Award, 2014 Sony World Photography Awards

Singapore National Award is open for entries and will close at 23.59 GMT on Monday 5 January
2015.

The Sony World Photography Awards and Singapore National Award are free to enter. All images 
submitted must have been shot in 2014. Full conditions of entry are available at www.worldphoto.org   

Images from the 2014 Sony World Photography Awards are available via the World Photography Organisation (WPO) press centre. Please register at http://press.worldphoto.org/register

(SINGAPORE, 28 October 2014) – The Sony World Photography Awards, one of the world’s most prestigious photography competitions, together with Sony Singapore, today launches a competition to discover Singapore’s best photographer.

Singapore National Award is open to photographers of all abilities from Singapore. Entries are free via www.worldphoto.org and photographers can enter any of ten categories. The judges 
will uncover and honour the best single image by a Singaporean national from across these categories.

This special award offers an amazing opportunity for budding photographers to have their work seen globally and be recognised alongside the world’s leading photographers.

The winner of Singapore National Award will be announced on 18 March 2015. The winning photographer will receive the latest Sony α7S full frame camera and flown to London to attend the 2015 Sony World Photography Awards gala ceremony, while the second and third place winners will receive runner-up prizes. All three photographers will have their work displayed alongside professional photographers from around the globe as part of the 2015 Sony World Photography Awards Exhibition held in London from 24th of April to 10th of May 2015 and showcased online at www.worldphoto.org. More details of the top three prizes can be found below.

Each year the Sony World Photography Awards celebrates the very best international contemporary photography. The awards include: 15 Professional categories for serious photographers; 10 Open categories for enthusiasts; the Student Focus competition for higher education photography students aged 18-28 and a Youth Competition for photographers under 20.  

The winner of Singapore National Award will be chosen from entries to the Open competition of the 2015 Sony Word Photography Awards taken by Singaporean nationals. Once the participant enters the Open competition, he or she will not be able to enter the Youth or Professional competition.



The Open competition includes ten categories:
●     Architecture
●     Arts & Culture
●     Enhanced
●     Low-light
●     Nature & Wildlife
●     Panoramic
●     People
●     Smile
●     Split second
●     Travel

The competition will close on 5 January 2015. Entries will firstly be judged by WPO's pre-selection committee and a winner will be decided by a special judging panel including Astrid Merget, Creative Director of the World Photography Organisation. 

Scott Gray, Managing Director of the World Photography Organisation comments, "The Sony World Photography Awards are committed to engaging with and supporting talented photographers from around the globe. It is for this reason that we are thrilled to be able to work closely with Sony Singapore to identify the local photographers that are producing great work and pushing their own creative boundaries, so that we can raise their profile across the globe and provide inspiration to other budding Singaporean photographers."

Melvin Pang, Head, Marketing Division, Sony Singapore comments, “The National Awards are a great vehicle to recognise talent on a regional basis and it’s extremely interesting to see the different styles emanating from individual countries. We want to support these national talents and provide them with the best cameras and lenses so that they can focus on the creative subjects in front of them.”

The top three prizes for the Singapore National Award are:
1st Place
·         Sony α7S camera with Vario-Tessar T* FE 24-70mm F4 ZA OSS
·         A trip to attend Sony World Photography Awards gala ceremony in London
·         Winning image will be showcased as part of the 2015 Sony World Photography Awards Exhibition at Somerset House, London from 24 April to 10 May 2015
·         Winning image will be showcased on www.worldphoto.org

2nd Place
·         Sony α7 camera with Sonnar T* FE 35mm F2.8 ZA
·         Image will be digitally showcased as part of the 2015 Sony World Photography Awards Exhibition at Somerset House, London from 24 April to 10 May 2015
·         Image will be showcased on www.worldphoto.org

3rd Place
·         Sony α6000 with Vario-Tessar T*E 16-70mm F4 ZA OSS
·         12 months WPO advanced membership on www.worldphoto.org
·         Image will be digitally showcased as part of the 2015 Sony World Photography Awards Exhibition at Somerset House, London from 24 April to 10 May 2015
·         Image will be showcased on www.worldphoto.org



About World Photography Organisation (WPO)
WPO supports professional, amateur and young photographers, lending a global platform for the photographic industry to communicate, converge and showcase current trends across all genres of photography. Delivering various initiatives to this global community, these programmes involve the photographer in commercial, cultural and educational activities within the many industry sectors, whilst also creating events for the public to participate in. Currently included within the WPO portfolio are: the Sony World Photography Awards; the World Photography Student Focus Competition and Youth on Assignment. In addition the WPO have recently launched Photo Shanghai, Asia-Pacific’s premiere international Art Fair focused on photography and The Magazine, a monthly online publication where photography is explored, debated and discussed.  WPO also has a thriving online presence via its website, Twitter, Facebook and Instagram and engages its online audience via regular PhotoTALK discussions. For more information please visit www.worldphoto.org

About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visithttp://www.sony.com.sg/

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