Sunday, November 20, 2016

Great Strides Begin with A Step. Make the Step towards Active Lifestyle with 100PLUS

Singapore, 21 November 2016 – 100PLUS has been a strong supporter of sports development and advocator of an active lifestyle. Whether it is a marathon race, a school’s sports competition, a major sporting event or your daily exercise routine, 100PLUS has always been present to support a healthy lifestyle. 100PLUS is proud to be one of the main partner of the Health Promotion Board’s Season 2 of the National Steps Challenge™. The National Steps Challenge™ is a nationwide physical activity programme that encourages Singaporeans to be physically active every day, anytime and anywhere.

Into its second installment, the Challenge seeks to nudge participants to take more steps daily, and to reward them for sustained behaviorr, shifting the focus to a simple, behavioral change goal, such that it becomes a norm. Studies have shown that small increments in activity volume are associated with improved health outcomes. For a sedentary adult, walking the recommended 7,500 to 10,000 steps daily lowers high blood pressure and blood cholesterol levels, reduces the risk of all-cause mortality by 19% and aids glucose control in Type 2 diabetes[1].

As we become more physically active by taking more steps, our body is set to lose plenty of body fluid. It is therefore important to keep the body hydrated. 100PLUS is specially formulated to effectively hydrate the body and replenish lost minerals with electrolytes to combat the effects of dehydration, heat and exertion. A cool bottle of 100PLUS also makes a welcome refreshing treat to re-energise in hot and humid Singapore or a rejuvenating companion to any meal.

Turning steps into rewards with 100PLUS
Covering 10,000-steps a day can be done easily. For example, balancing the daily commute with a few minutes walk between bus stops and train stations helps turning idle moments waiting for bus to arrive into a healthier lifestyle option. Not only walking aids in getting us more active, it can also be a relaxing affair that makes our day. Taking the stairs instead of the elevator also helps. All these little steps count towards a healthier living.

14-Serangoon-MRT (3)
100PLUS seeks to help individuals take their first steps towards active living. Instead of waiting for buses, 100PLUS urges commuters to walk to the nearest MRT station to clock steps for the 10,000steps-a-day goal.
A series of out-of-home displays are deployed at bus stops to give all the information needed – from the number of steps to the duration and the distance covered – to convert every commute into the best part of the day. The tailored messages prompt bus commuters to take a few hundred steps more to their next destination. 

To support Singaporeans’ endeavour to complete 10,000 steps a day and keep them cool and hydrated, consumers can participate in #MoveWith100PLUS movement and stand a chance to win up to $6,000 worth of prizes. To participate, simply snap a photo or a video of how you incorporate movement into your day and upload it on or post it on Instagram with hashtag #MoveWith100PLUS. Five most creative and inspiring entries will win $100 worth of vouchers each every week. Consumers can also stand a chance to win big by sharing their photos consecutively for seven days. Four most creative and inspiring series of posts will walk away with a prize of their choice worth up to $1,000. Contest ends on 4 December 2016.

For more information on this contest, please visit

Walking Made Fun with 100PLUS at The New Paper Big Walk

Join 100PLUS for a scenic walk at the Singapore Zoo with friends and families while completing the 10,000 steps daily goal during The New Paper Big Walk. Held on the 26 November 2016, the annual walkathon is expected to welcome throngs of families to indulge in the charm of the world-famous zoo while having fun altogether and being active. 100PLUS is the proud sponsor of this family event of the year, helping all to start moving while keeping the body cool and hydrated.

For more information on the walk, visit

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