Oishii Japan food trade fair first started in 2012. This is
the third year in the running and it is my first time attending this event.
With 266 exhibitors from 32 Japanese prefectures occupying an area of 6000 square
metres, it is definitely growing in number of participants and F&B demand for
this event. It serves as a bridge for F&B businesses between Japan and ASEAN.
This year, participating companies brought in strawberries from Tochigi which are
well known for its sweetness and large size. Tochigi is also known as “Strawberry
Kingdom” in Japan.
The atmosphere make me feel like I am attending an event in Japan.
Mr. Masanao Nishida, Director of Oishii Japan 2014
Breaking of Sake or the ancient Japanese sake ceremony called "Kagami Biraki
The Toast of Sake
Shy Japanese girl refuse a photo shot from me. A Japanese elderly man said something and she finally agree to pose for the photo.
Other valuable
products such as Olive beef from Sanuki
where the cows were fed with olive resulted in award winning wagyu of superior
quality.
From Kagoshima, shōchū
(焼酎?) is a Japanese
distilled beverage. The shōchū is put through a 30-day fermentation stage,
accompanied by classical music Beethoven’ 9th symphony played
through a girdle of speakers wrapped around each tank. The producers believe
the rhythmic vibrations it help to stimulate yeast activity during the
production.
I have personally visited a Nigata booth at the fair where they grew premium rice. The unique
thing about this that they release young carps into the wet padi field. The 7
colours carps help to keep the padi field healthy by eating away those pests.
Once the padi field is ready for harvesting, the carps are also ready for
harvesting. Through selection, better grade carps were sold while the rest of
the carps were given away. It is truly a brilliant way of organic farming.
This year, MAFF ( The
Ministry of Agriculture, Forestry and Fisheries of Japan ) have planned a
series of demonstrations and talks to educate event visitors on Japanese food
ingredients and also invited chef to dish out nice food. I have attended Chef
Stephan Zoisl cooking demo. We get to taste what he cooked. It was amazing.
Chef Stephan's Takasago - Kouji Amazake & Ponzu Ice Cream
Chef Stephan's Yellowtail & Miso
In addition, J-Sweets
Collection is introduced this year which include desserts, confectionary
etc. Also, the return of J-Food tech
which showcase latest F&B equipment and technology for food processing. Besides all these, visitors
will be able to visit Hall 404, J-Food Street ( Japanese small bits, snacks and
beverages ).
I get to try out interesting food such as the poisonous
Puffer fish which is very popular in Japan and best quality beef. In my opinion, if you love food, you will enjoy yourself. Somehow, I felt that you are attending an event in Japan. And that’s a nice feeling.
Puffer fish
Snowy Strawberry desserts
Hello Kitty
Sweet young Japanese girl who stay in Singapore
Location : Suntec Singapore, Halls 404-406, 1 Raffles Boulevard, Suntec City, Singapore 039593
Trade : 16 and 17
Oct 2014, 10am to 5.30pm daily
Public : 18 Oct
2014, 11am to 5pm
Public : $4 per
person, Admission is free for children 12 years and below.
All photos are
copyright of Derrick See ( Seed Image ).
More photos can be found at : https://www.flickr.com/photos/seedimage/sets/72157646478808453/
