Singtel and China Literature forge strategic partnership to promote digital literature

Singapore, 22 June 2019 – Singtel and China Literature have forged a strategic partnership to collaborate in digital literature services and content platform businesses. 

 

Digital literature content spanning themes such as martial arts, fantasy and video games has been growing in popularity in Southeast Asia. Titles adapted from China Literature’s content such as Ever Night (将夜), Nirvana in Fire (琅琊榜) and TV series Legend of Fuyao (扶搖) have been well received by readers and TV audiences across Asia.

 

Both companies will jointly leverage their unique strengths to achieve greater business synergies, tapping on Singtel’s digital and payment capabilities and a combined reach of over 690 million mobile customers together with China Literature’s position as a leading online literature platform with 7.7 million writers and 11.2 million online literary works.

 

At MOU signing ceremony this afternoon in Singapore, Singtel and China Literature agreed to cooperate in areas including content co-production, licensing and distribution, marketing and promotional activities and digital payment services. This will pave the way for users to access and subscribe to content from China Literature and its global content creation platform Webnovel, on Singtel’s digital applications such as its Dash mobile wallet. Meanwhile, Singtel’s digital payment services like Dash and direct carrier billing will be integrated with China Literature’s digital applications to facilitate payments for paid content.

Mr. Arthur Lang, CEO of Singtel’s International Group, said, “We’ve made quality content central to our strategy to build up a digital ecosystem of services across the region as our customers love great entertainment. One way we are doing so is through partnerships in new forms of content. Having recently introduced gaming, esports, mixed martial arts, we now look forward to bringing digital literature to our customers, particularly millennials who enjoy user-generated content. Our collaboration with China Literature will further our efforts to drive user engagement and build communities with our digital apps and services. We hope to jointly grow digital literature in the region and explore opportunities in a wide range of media formats and content delivery.”

 

Mr. Wu Wenhui, Co-CEO of China Literature stated, “From the cultivation of original literature to the development of intellectual property derivatives, the online literature industry continues to create high-quality cultural products around the world. Southeast Asia is one of the key markets for online literature and Singapore is a confluence of Eastern and Western cultures. The strategic cooperation between China Literature and Singtel mark a new chapter of synergistic development of online literature in Southeast Asia. Looking to the future, China Literature and Singtel will leverage their respective advantages in content and platform, further promote cross-border integration of cultural content, and explore new products and formats for online literature.”

The Singtel-China Literature partnership will also cover areas such as support for original content, and nurturing of writers, translators, and editors, to enhance the development of quality content in Southeast Asia. Both parties will explore content adaptation, production and promotional activities on Singtel’s video platforms.  

About Singtel  

Singtel is Asia's leading communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has a presence in Asia, Australia and Africa and reaches over 690 million mobile customers in 21 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities. 

For more information, visit www.singtel.com.

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About China Literature Limited

China Literature Limited is a pioneer in the online literature market and operates China’s leading online literature platform. The Company owns nine major branded products. Among these, QQ Reading, unified mobile content aggregation and distribution platform, is the flagship product. Other branded products focus on individual genres and their respective fan bases. China Literature’s shareholder and strategic partner, Tencent, provides the Company with exclusive content distribution access via its suite of leading mobile and Internet products, including Mobile QQ, QQ Browser, Tencent News, Weixin Reading and Tencent Video. The Company also has distribution beyond the Tencent platforms by preinstalling apps on handsets partners such as OPPO, Huawei and VIVO, as well as licensing content to third-party partners such as Baidu, Sogou, JD.com and Xiaomi Duokan. China Literature monetizes its vast and proprietary content library through online paid reading and content adaptations for a variety of entertainment formats. China Literature’s diverse and high-quality content library is a significant competitive advantage that lies at the core of its business model. In 2018, China Literature further expanded its content capabilities downstream by acquiring New Classics Media, a renowned TV series, web series and film production company in China. For more information, please visit http://ir.yuewen.com.