Fuji Xerox Asia Pacific Expands Direct Sales Operations to Cambodia

The First in the Office Equipment Industry to Establish Presence in Emerging Market

SINGAPORE, September 30, 2015 – Fuji Xerox Asia Pacific Pte Ltd announced today the establishment of direct business operations in Phnom Penh, Cambodia, making it the first in the office equipment industry to enter the emerging market to meet growing office needs for multifunction devices and document solutions. The Branch of Fuji Xerox Asia Pacific Pte Ltd in Cambodia will begin operations on October 1.

Currently, Fuji Xerox provides multifunction devices and printers in Cambodia via local dealers through Fuji Xerox Vietnam. With the establishment of the branch, Fuji Xerox will continue to provide dealers with support in carrying out sales activities and consulting services related to multifunction devices. Targeting mainly the foreign companies, the branch will manage the sales of production printers as they require greater support in print applications, as well as offering direct sales and services related to office business solutions.

With the establishment of the Association of South-East Asian (ASEAN) Economic Community in 2015, the region’s economic performance is expected to be 4.7 percent in 2015, above the 3.3^Note1 percent global growth projection. As an ASEAN Member State, Cambodia’s market growth is envisaged to accelerate and Fuji Xerox aims to fully capture this market growth opportunity by establishing a local presence.

To understand the Cambodian market and to establish the branch, Fuji Xerox Asia Pacific, which controls Fuji Xerox’s Asia Pacific sales operations, started a task force in 2014. With an average annual gross domestic product growth rate of 7.68 ^{Note 2} percent from 1994 through 2014, Cambodia is experiencing economic progress and seeing an influx of investment and entries by foreign corporations.

With a direct sales branch in Cambodia, Fuji Xerox will be better equipped to offer quality proposals to foreign companies that demand similar services to those provided in their home countries, as well as products that meet the needs of national and private companies of Cambodia.

“Over the past decade, we have actively increased the servicing of our dealer base in Cambodia through our Vietnam operations and it is now opportune for Fuji Xerox to establish a ground presence in this dynamic country to better serve our customers,” says Masashi Honda, president, Fuji Xerox Asia Pacific Pte Ltd. “The opening of our direct sales operations in Cambodia will enable us to provide a more comprehensive product and solutions line-up to better provide value to our customers, demonstrating Fuji Xerox Asia Pacific’s commitment to placing our customers at the center of our business.”

The establishment of the Cambodia branch office marks Fuji Xerox’s latest geographical expansion in the region leveraging on its experience and expertise in the field of Document Services and Communications through years of operations in Japan and the Asia-Pacific region.

Overview of the Branch of Fuji Xerox Asia Pacific Pte Ltd in Cambodia

Branch name	Branch of Fuji Xerox Asia Pacific Pte Ltd
Address	1st floor, Phnom Penh Tower #445, Monivong Blvd. (St.93/232), Sangkat Boeung Pralit, Khan 7 Makara, Phnom Penh, Cambodia
Representative	Wataru Yamaguchi
Business details	–    Providing support for dealer sales activities (including maintenance and customer support) –    Manage direct sales and services activities for production printing equipment –    Manage direct sales and services related to office business solutions to foreign companies
Start of operation	October 1, 2015

Note 1: Source: World Economic Outlook – International Monetary Fund, updated July 2015

Note 2: Source: National Institute of Statistics of Cambodia

Fuji Xerox establishes Innovation Office, a New Research Organization in Singapore

Accelerates Research by Virtually Connecting Japan, Singapore and Silicon Valley to Provide Solutions and Services That Meet Global Needs

 Fuji Xerox Co., Ltd. announces the establishment of a research organization in Singapore—the Innovation Office—beginning full-scale operation on October 1. As Fuji Xerox’s new research base of the Asia-Pacific region, the Innovation Office aims to quickly correspond to global customer needs collaborating with Fuji Xerox’s existing two research facilities—Japan’s Fuji Xerox R&D Square in Yokohama and FX Palo Alto Laboratory Inc. in the United States—by conducting research activities with a mid- to long-term perspective in aims of commercializing them as Fuji Xerox’s solutions and services.

With an aim to ultimately deliver technologies that resolve customers’ business challenges, the Innovation Office will create new values by verifying Fuji Xerox’s technologies—including its latest technologies under research—through working closely with customers and partner companies in the Asia-Pacific region excluding Japan. Following the verification, Fuji Xerox researchers and technical staff in Japan who are specialized in areas such as image processing and text analysis will be assigned accordingly to commercialize those values by developing specific solutions/services to offer to customers.

Further, Fuji Xerox will create a virtual showcase, which is a three-dimensional (3D) modeling of some of the research activities taking place at Fuji Xerox’s R&D locations in Japan, the United States and Singapore. Visitors at the three locations can view the latest researches being conducted under a long-term perspective at FX Palo Alto Laboratory, such as Multimedia Processing and Computer-human Interaction Technology, as well as global case studies reflecting the localities of the Asia-Pacific region including Japan and Singapore. The virtual showcase is created incorporating Fuji Xerox’s multimedia technology ^{Note 1} and remote communications technology ^{Note 2}, allowing its customers and research staff working remotely in Japan, Silicon Valley and Singapore to jointly experience the technology and verify its values, as if they are working in the same room.  

“We are pleased that Fuji Xerox has chosen Singapore to establish its new research hub, the Innovation Office,” says Mr. Beng Kong Pee, director of Electronics at the Singapore Economic Development Board ^{Note 3}. “By being in Singapore, Fuji Xerox’s Innovation Office will be able to leverage on our multi-disciplinary R&D environment and diverse talent pool to co-create solutions with the large base of clients and partners headquartered here.”

To date, Fuji Xerox has promoted R&D focusing on solving customers’ business challenges at its main R&D site in Japan, Fuji Xerox R&D Square, while working closely with FX Palo Alto Laboratory that conducts advanced researches in the innovative climate of the Silicon Valley.

Now with the establishment of the Innovation Office in Singapore—which is not only a geographical center of the Asia-Pacific region but also a leading country in terms of commercial distribution, logistics and latest technological research activities—, Fuji Xerox will enhance its R&D structure by incorporating (1) a global perspective to tackle customers’ challenges, (2) latest technologies and (3) business models, to further accelerate its solutions and services business.

Note 1:       Technology that enables, for example, images and videos of the real world to be built into a virtual three dimensional world. Another example is to enable a real sensed information to be reflected onto a model.

Note 2:       Technology that enables several locations to be connected with a remote conferencing system via web interface. 

Note 3:       Singapore's lead government agency for planning and executing strategies to enhance Singapore’s position as a global business center.https://www.edb.gov.sg/content/edb/en.html

The Speaker 

The speaker for the press event was Michael Chong, General Manager, Fuji Xerox Innovation Office.  As part of the global Fuji Xerox organization comprising R&D and technology management centres in Japan and in the US, Michael will lead Fuji Xerox's drive for innovation and customer value creation from and within the rapidly growing Asia Pacific Markets.  Michael has spent more than 20 years in the telecommunications and infocomm technology businesses, He has extensive professional and management experience in roles ranging from product management, business development, strategic planning, new emerging businesses to corporate venture capital and innovation program management. 

Michael holds a Bachelor's degree with Honours in Electrical Engineering from the National University of Singapore and has attended the Executive Development Program at The Wharton School, Unviersity of Pennsylvania. 

Michael is based in Singapore, the regional headquarters for Fuji Xerox Asia Pacific.

During the presentation, a slide showing the word "Genko-Itchi" in Japanese. Michael explained that Fuji Xerox adhered to Genko Itchi principle which means to match words to deeds and actions. 

About Fuji Xerox

Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in the Document Services & Communications field, offering solutions and services to help customers resolve their business challenges. Underlying our solutions and services are our world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution.

Together with cloud and mobile solutions, Fuji Xerox builds a communications environment that enable our customers to access the right information, at the right time, and in the right form—thereby contributing to their valuable communications. Fuji Xerox is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation, and its direct sales force covers Japan and the Asia-Pacific region including China. We employ approximately 45,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries.

http://www.fujixerox.com

About FX Palo Alto LaboratoryFX Palo Alto Laboratory is a leading multimedia research lab established in California, the United States by Fuji Xerox in 1995, conducting long-term research in the Document Services & Communications domain. Its research expertise is in the areas of multimedia, human computer interaction, and information systems. FX Palo Alto Laboratory inherits the innovative culture and far-sighted technological background of Fuji Xerox and honors that tradition by fostering an open and collaborative environment of intellectual exchange. Researchers of FX Palo Alto Laboratory are from diverse professional and academic backgrounds and unite their expertise on multi-disciplinary projects. http://www.fxpal.com/

Fuji Xerox Asia Pacific Establishes Regional Solution Centre to Deliver Greater Solutions-Centric Value

Integrates Resources to Leverage Wide Knowledge Base and Capability for Speedier Delivery of Solutions

SINGAPORE, September 30, 2015 – To meet the needs of the growing IT market in Asia Pacific, which is catalyzed by the Association of South-East Asian Nations (ASEAN) Economic Community and the expanding China market, Fuji Xerox Asia Pacific announced today the launch of the Regional Solution Centre in Singapore by integrating key regional operations and aligning functions from research and development (R&D) to customer service. The center will cater to businesses’ emerging need for industry-specific solutions and cloud-based IT infrastructures. The globally integrated center will help to accelerate the move towards increasingly global, borderless operations by capturing market opportunities and maintaining Fuji Xerox’s distinction in the Asia Pacific market.

The center will offer value to Asia Pacific customers through the best of its knowledge on local business environments and needs as well as expertise and resources to develop leading-edge solutions, while the integration of resources at the center will allow global expertise to be applied to solutions development and delivery within the shortest turnaround time. By tailoring solutions for both emerging and high-growth markets, the center will establish a common framework to deliver a consistent Fuji Xerox experience for all customers. In addition, the center will collaborate with the R&D departments responsible for solutions and services in Fuji Xerox of Japan to provide insights to solution needs in the Asia Pacific region, and shape product roadmaps. This collaboration will complement Fuji Xerox R&D expertise with the continuously-evolving local market knowledge, thereby enabling Fuji Xerox to provide value to customers that meet their needs.

“The Regional Solution Centre will be vital in enabling Fuji Xerox to nimbly develop solutions to meet the changing needs and fast moving pace of the Asia Pacific market,” says Leon O’Reilly, general manager, Regional Solution Centre, Marketing, Fuji Xerox Asia Pacific. 

“The center will be a catalyst for pulling together years of rich expertise to meet customers’ changing needs. We will drive the development of our solutions business by bringing a cohesive regional approach to our clients and delivering excellent solutions that fit with our clients’ current and future needs.”

The center will focus on the following areas:

1. Build consistent offerings by gathering market insights and visualizing how new solutions work for businesses

1. Provide regional pre-sales with expertise skillset and ensuring quality of delivery to meet customers’ expectations

1. Regional center of excellence for software development activities, ensuring the application of the best methods and processes to solutions development and delivery