Fuji Xerox Asia Pacific Expands Direct Sales Operations to Cambodia

The First in the Office Equipment Industry to Establish Presence in Emerging Market

SINGAPORE, September 30, 2015 – Fuji Xerox Asia Pacific Pte Ltd announced today the establishment of direct business operations in Phnom Penh, Cambodia, making it the first in the office equipment industry to enter the emerging market to meet growing office needs for multifunction devices and document solutions. The Branch of Fuji Xerox Asia Pacific Pte Ltd in Cambodia will begin operations on October 1.

Currently, Fuji Xerox provides multifunction devices and printers in Cambodia via local dealers through Fuji Xerox Vietnam. With the establishment of the branch, Fuji Xerox will continue to provide dealers with support in carrying out sales activities and consulting services related to multifunction devices. Targeting mainly the foreign companies, the branch will manage the sales of production printers as they require greater support in print applications, as well as offering direct sales and services related to office business solutions.

With the establishment of the Association of South-East Asian (ASEAN) Economic Community in 2015, the region’s economic performance is expected to be 4.7 percent in 2015, above the 3.3^Note1 percent global growth projection. As an ASEAN Member State, Cambodia’s market growth is envisaged to accelerate and Fuji Xerox aims to fully capture this market growth opportunity by establishing a local presence.

To understand the Cambodian market and to establish the branch, Fuji Xerox Asia Pacific, which controls Fuji Xerox’s Asia Pacific sales operations, started a task force in 2014. With an average annual gross domestic product growth rate of 7.68 ^{Note 2} percent from 1994 through 2014, Cambodia is experiencing economic progress and seeing an influx of investment and entries by foreign corporations.

With a direct sales branch in Cambodia, Fuji Xerox will be better equipped to offer quality proposals to foreign companies that demand similar services to those provided in their home countries, as well as products that meet the needs of national and private companies of Cambodia.

“Over the past decade, we have actively increased the servicing of our dealer base in Cambodia through our Vietnam operations and it is now opportune for Fuji Xerox to establish a ground presence in this dynamic country to better serve our customers,” says Masashi Honda, president, Fuji Xerox Asia Pacific Pte Ltd. “The opening of our direct sales operations in Cambodia will enable us to provide a more comprehensive product and solutions line-up to better provide value to our customers, demonstrating Fuji Xerox Asia Pacific’s commitment to placing our customers at the center of our business.”

The establishment of the Cambodia branch office marks Fuji Xerox’s latest geographical expansion in the region leveraging on its experience and expertise in the field of Document Services and Communications through years of operations in Japan and the Asia-Pacific region.

Overview of the Branch of Fuji Xerox Asia Pacific Pte Ltd in Cambodia

Branch name	Branch of Fuji Xerox Asia Pacific Pte Ltd
Address	1st floor, Phnom Penh Tower #445, Monivong Blvd. (St.93/232), Sangkat Boeung Pralit, Khan 7 Makara, Phnom Penh, Cambodia
Representative	Wataru Yamaguchi
Business details	–    Providing support for dealer sales activities (including maintenance and customer support) –    Manage direct sales and services activities for production printing equipment –    Manage direct sales and services related to office business solutions to foreign companies
Start of operation	October 1, 2015

Note 1: Source: World Economic Outlook – International Monetary Fund, updated July 2015

Note 2: Source: National Institute of Statistics of Cambodia