Canon celebrates 13th consecutive year of No. 1 share of global interchangeable-lens digital camera market

SINGAPORE, 29 March 2016 – Canon today announced that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 13 consecutive years from 2003 to 2015 .

Canon, which develops the key components featured in its interchangeable-lens cameras — the CMOS image sensors, image processors and interchangeable lenses — employs these cutting-edge technologies across its entire product line-up, from entry-level models to professional-use flagship cameras. Through its robust product line-up that effectively responds to the needs of a wide range of users, Canon has continuously secured the top global share within the industry.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D. This ground-breaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of epoch-making products, including the professional-model EOS-1D series and the EOS 5D series which, equipped with a 35 mm full-frame sensor, paved the way for digital SLR video recording.

During 2015, Canon introduced an impressive line-up of new interchangeable-lens camera products that supported the Company’s achievement of a 13th consecutive year at the top of the global market. In June, the Company released the EOS 5DS and 5DS R digital SLR cameras, which realize the world’s highest pixel count  with approximately 50.6 megapixel resolution; while in April the EOS 760D and EOS 750D digital SLR cameras were released. Also, in March, Canon launched the EOS M3 Mirrorless camera.

Additionally, further bolstering Canon’s product line-up designed to meet the specific needs of a diverse user base, the Company announced in February this year the introduction of the EOS-1D X Mark II, capable of high-speed 14 frame-per-second continuous shooting, and the EOS 80D, which combines full-fledged still image capture performance with exceptional movie-shooting operability. Also, the extensive EF lens-series line-up, production of which surpassed the 110 million unit mark in June 2015, currently comprises a total of 98 models  and represents one of Canon’s biggest strengths, supporting the EOS series by enabling a wide array of shooting possibilities and rich expressive capabilities. To support the work of photographers in creating dynamic photo expression with different textures and substrates, the imagePROGRAF PRO-500 supports an extensive range of paper media from Canon and other media partners, including Hahnemühle, and Canson Infinity fine art media types.

Through the further refining of its diverse imaging technologies, based on the Company’s core optical technologies, Canon will continue striving to create attractive and reliable products aimed at contributing to expanding the culture of photographic and video imaging.