Partnership to provide actionable health information to millions of BBM users
Barcelona,
Spain/Waterloo, Ontario — Feb. 24, 2016 — BlackBerry
Limited (NASDAQ: BBRY; TSX: BB), a global leader in secure mobile
communications, today announced an expansion of its partnership with Sharecare,
a leading digital health and wellness engagement platform, to provide consumers
with better and more secure insights into their health.
Together, the companies have launched the Sharecare
BBM channel, which hosts information from experts, including health
organizations and medical professionals. Experts ranging from the American Cancer
Society to licensed physicians and nurses, and luminaries from Deepak Chopra to
Dr. Oz can be connected to users to help them find the health answers, advice
and resources that are right for them. The Sharecare BBM channel lives on a
user’s smartphone right in BBM for access anywhere at any time; and with
notifications built into BBM, users can receive important health updates on the
Sharecare channel or when someone interacts with a post on the channel.
“Beyond BlackBerry’s best-in-class privacy standards,
their expansive reach gets us closer to realizing our vision of becoming the
de-facto digital health destination for anyone, anytime, anywhere and on any
device,” said Jeff Arnold, founder and CEO of Sharecare. “In particular, the
Sharecare BBM channel provides us with a unique and secure avenue to provide hundreds
of millions more consumers with the tips and tools they need to help them live
their healthiest lives.”
“Leveraging Sharecare’s rich background and pedigree
in the healthcare industry, we’re able to provide an opportunity for consumers
to access important health-related information in a safe and secure manner via
BBM Protected,” said Marty Beard, COO, BlackBerry. “We are addressing the
privacy concerns consumers may have regarding personal health data and ensuring
we’re providing the solutions necessary to thwart anything that could
compromise sensitive information.”
BBM works on iOS®, Android™, and BlackBerry
smartphones and is free to download. The Sharecare healthcare channel is
available now via BBM Channels. Find out more about BBM at www.bbm.com.
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