The Ice Cream MiniBAR, The F&N MAGNOLIA Experience

Tucked at the corner of Centrepoint on the front of the building, MiniBar is one place to stop for a good rest both for your tired legs and a deserving stomach.

From the famous Magnolia Milk Bar to the familiar jingle of an ice cream bell. F&N Magnolia ice cream has been for generations, the source of much delight and tasty indulgence. Each scoop holds the promise of a delicious and ice-cold treat F&N Magnolia has been a trusted provider of great value, fun and innovative ice cream products for everyday treats and special moments for 82 years since 1937.

Traditional Dessert Reimagine ( Mao San Wang Durian Sago )

This is another interesting combo. The Mao San Wang durian keeps you "durianholic" during this durian peak season. The cone keeps you from dripping your durian ice-cream onto the floor in our tropical climate. In fact, after finishing the Mao San Wang, you proceed to enjoy the crunchy cone which also has some ice-cream on it. Taste like Vanilla if I am not wrong ).

In the late 60s, Magnolia opened its first Magnolia Snack Bar at the old Capitol Building, serving ice creams, milkshakes, and cakes. The Magnolia Snack Bar was a hit with Singaporeans both young and old, for social gatherings and post-movie bites. The second magnolia snack bar opened its doors along Orchard Road where retail landmark, Centrepoint now stands.

Popiah Ice Cream Roll( Coconut Ice Cream With Gula Melaka )

We used to have bread or wafer as our ice-cream wrap, but with popiah is a taste better. You should try it one day. 

50 years on fans of Magnolia Ice Cream will be delighted to learn that they can now pick up their favorite Magnolia Ice Cream from the swanky new MiniBAR at Centrepoint. Customers who stop by the MiniBAR at Centrepoint will be spoilt for choices of elevated recipes inspired by the famous hawker sandwich ice cream to favorite local desserts and signature ice cream cocktails. The MAGNOLIA@The MiniBAR menu offers Instagram-worthy concoctions to customers who drop in at the Magnolia serving counter at the front of the MiniBAR and also to those who to enjoy of their favorite Magnolia Ice Cream, perched on a seat in the MiniBAR with a view of busy Orchard Road.

Eager customers 

One of the most notable changes in consumer behavior here and globally is in the way millennials use social media, particularly Instagram. With many Instagrammers now taking images of creatively presented food and displaying it on their Instagram profiles, food has become a huge part of social networking. The MiniBAR at Centrepoint presents manny Instagram-worthy moments from its ultra-modern decor to the MAGNOLIA@The MiniBAR menu it serves.

Wafer - Single Hawker Cut ( Peppermint Chocolate Ice Cream )

This wafer thing is interesting. Just too tall for mouthful bite. So I took the first layer and followed by the second layer. Peppermint makes you fresh in your mouth. 

Would you believe that this is a milkshake? With a Chiffon Pandan cake as a topping, Nowhere it says it has a cake as a topping. LOL. This is a Yam Ice-Cream Milkshake. The milkshake is good and I enjoyed it with a lady friend. In another photo, Gerald Png said that we look like we are in a pub. Seems to be as we are along Orchard Road.


Menu

About MAGNOLIA Ice Creams
Magnolia ice cream has been for generations, the source of much delightful and tasty indulgence. Magnolia single serve ice-cream sticks or cups are always within reach whenever you crave a reward. Want to share the fun? Magnolia multipacks and family-sized tubs make it as simple as popping the lid. Magnolia is a trusted provider of great value, fun and innovative ice cream products for each and every special moment.

About F&N Creameries
F&N Creameries, an Ice Cream Division which is part of the Fraser & Neave group, offers a complementary portfolio of ice cream products to satisfy diverse consumer segments. The company aims to become a leading ice cream player in the growth markets of ASEAN and manages its own stable of established ice cream brands consisting of a portfolio of all-time favorites such as MAGNOLIA, KING's JWEL and MEADOW GOLD brands.

For more information on F&N Creameries, please visit www.fnncreameries.com

About Fraser and Neave, Limited
Established in 1883, Fraser and Neave, Limited ("F&N") is a leading Southeast Asia Consumer Group with expertise and prominent standing in the Food & Beverage and Publishing & Printing industries.

Leveraging its strengths in marketing and distribution; research and development brands and financial management as well as years of acquisition experience. F&N provides key resources and sets strategic directions for its subsidiary companies across both industries.

Listed on the Singapore stock exchange, F&N ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. F&N is present in 11 countries spanning Asia Pacific, Europe, and the USA and employs over 7,700 people worldwide.

For more information on F&N, please visit www.fraserandneave.com

MAGNOLIA Unveils New Design for its Packaging

Fresh New Look, Same Great Taste

MAGNOLIA Unveils New Design for its Packaging

For 78 years, MAGNOLIA has nurtured generations with its delicious, wholesome dairy goodness. While times have changed, MAGNOLIA remains steadfast in its offering of quality and the excellence it is trusted for. The same goodness and great taste of MAGNOLIA now comes in a refreshed, new packaging design to echo its commitment as the frontrunner in product innovation.

While MAGNOLIA Fresh Milk retains its iconic yellow hue, MAGNOLIA Lo-Fat Hi-Cal Milk now dons a blue packaging. The new design projects a clean, modern look while helping consumers easily identify the healthful benefits each pack of MAGNOLIA offers. Consumers will also appreciate the refreshed design of the side panel, complete with tips on how to drink milk at its freshest and to get the best out of it.

As a leading brand and in keeping with F&N's promise of pure enjoyment, pure goodness, MAGNOLIA continues to pass on the importance of making good nutrition the foundation of a healthy and happy life. The new,modern look of MAGNOLIA range reflects its status as the stalwart in providing nutrition to generations and conveys a vibrant image based on the latest trends in product design. 

MAGNOLIA Plus Range – More than just Plain Milk

In November, MAGNOLIA will also launch the MAGNOLIA Plus range, comprising the ever-popular MAGNOLIA Omega Plus Lo-Fat Hi-Cal Milk, MAGNOLIA Omega Plus Chocolate Flavoured Lo-Fat Hi-Cal Milk and MAGNOLIA Oats Plus Lo-Fat Hi-Cal Milk, all in brand new look.

The MAGNOLIA Plus range offers wholesome dairy goodness with added benefits to answer to the nutritional needs of the whole family. MAGNOLIA Fresh Milk is the only pasteurised milk with oats and DHA Omega-3 in Singapore.1

Incorporating DHA Omega-3 in your diet is made easy with MAGNOLIA Omega Plus Lo- Fat Hi-Cal Milk. An essential fatty acid, DHA Omega-3 consumption promotes good cardiovascular vigour and support eyes and brain health in adults and children. MAGNOLIA Omega Plus Chocolate Flavoured Lo-Fat Hi-Cal Milk adds rich cocoa goodness, a delight to both adults and kids alike.

For a hale and hearty heart, savour the goodness of oats in milk with MAGNOLIA Oats Plus Lo-Fat Hi-Cal Milk. Nutty and creamy, this variant is perfect to keep you going all day and offers a delicious health-giving beverage for the young and old to enjoy.

Quaker Oatmeal Cookies Redemption and MAGNOLIA Roadshows

To celebrate the launch of MAGNOLIA Plus range in November, consumers can redeem one pack of Quaker Oatmeal Cookies (worth $1.75 each) with every purchase of two 1-litre packs of MAGNOLIA milk. Consumers can also join us at MAGNOLIA roadshows on the following dates and at these venues from 11am to 7pm:

MAGNOLIA retails at all supermarkets, hypermarkets and participating retail outlets. Visit www.magnolia.com.sg for more details on the full range of wholesome dairy goodness from MAGNOLIA. Join in the conversations at www.facebook.com/MagnoliaSG

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