Canon celebrates 13th consecutive year of No. 1 share of global interchangeable-lens digital camera market

SINGAPORE, 29 March 2016 – Canon today announced that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 13 consecutive years from 2003 to 2015 .

Canon, which develops the key components featured in its interchangeable-lens cameras — the CMOS image sensors, image processors and interchangeable lenses — employs these cutting-edge technologies across its entire product line-up, from entry-level models to professional-use flagship cameras. Through its robust product line-up that effectively responds to the needs of a wide range of users, Canon has continuously secured the top global share within the industry.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D. This ground-breaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of epoch-making products, including the professional-model EOS-1D series and the EOS 5D series which, equipped with a 35 mm full-frame sensor, paved the way for digital SLR video recording.

During 2015, Canon introduced an impressive line-up of new interchangeable-lens camera products that supported the Company’s achievement of a 13th consecutive year at the top of the global market. In June, the Company released the EOS 5DS and 5DS R digital SLR cameras, which realize the world’s highest pixel count  with approximately 50.6 megapixel resolution; while in April the EOS 760D and EOS 750D digital SLR cameras were released. Also, in March, Canon launched the EOS M3 Mirrorless camera.

Additionally, further bolstering Canon’s product line-up designed to meet the specific needs of a diverse user base, the Company announced in February this year the introduction of the EOS-1D X Mark II, capable of high-speed 14 frame-per-second continuous shooting, and the EOS 80D, which combines full-fledged still image capture performance with exceptional movie-shooting operability. Also, the extensive EF lens-series line-up, production of which surpassed the 110 million unit mark in June 2015, currently comprises a total of 98 models  and represents one of Canon’s biggest strengths, supporting the EOS series by enabling a wide array of shooting possibilities and rich expressive capabilities. To support the work of photographers in creating dynamic photo expression with different textures and substrates, the imagePROGRAF PRO-500 supports an extensive range of paper media from Canon and other media partners, including Hahnemühle, and Canson Infinity fine art media types.

Through the further refining of its diverse imaging technologies, based on the Company’s core optical technologies, Canon will continue striving to create attractive and reliable products aimed at contributing to expanding the culture of photographic and video imaging.

Canon new Singapore office provides Integrated Customer Engagement Experience

I felt honoured to be invited by Canon for a tour at their  new office located at the Singapore newest Platinum Green Mark Building, Galaxis. I was impressed both by Canon and the building. One of the futuristic building in Singapore.

Canon Singapore started in 1979 and had provide Singaporeans well with her top-notched products. Good customer service is important. With this new integrated Singapore office and in line with its kyosei corporate philosophy of living and working together for the common good. Canon is also an active contributor to the local community, supporting diverse arts, environment and sports programmes. 

I recently attended a free talk on Dance Photography / Underwater Photography sponsored by Clubsnap and Canon. Canon Singapore is generous and believe in giving back to society. I am impressed with their kyosei corporate philosophy. As I worked as a freelance professional photographer, hopefully one day, I can switch to Canon camera gears. 

Canon houses all their wide range of solutions in a single location improve customer satisfaction and better work productivity and security for the company. Potential corporate customers will be able to experience first-hand comprehensive range of products ranging from large format printers ( imagePROGRAF), production inkjet printer  (DreamLabo 5000) and surveillance cameras. I am impressed with the the Canon surveillance cameras. They are able to zoom faces and surrounding automatically. They also allow tracking and face detection. A very complex and powerful surveillance cameras. 

Other area include the Canon Imaging Academy to help and teach Canon users to do more with their digital cameras. It now has wider training facilities including a studio catered to the training needs of both budding and professional photographers.

The final tour area is the repair and servicing of Canon camera department. At least 20 technicians were busy repairing and servicing the camera. I was impressed with the range of testing stations located inside the department. Speciaised test stations such as focusing, colour test etc. 

During the tour, we get to see some of the Canon new products. 

Canon EOS M10

This mirrorless interchangeable len camera has superior image quality associated with an EOS DSLR with the convenience of a point-and-shoot compact, the chic  and light weight design (approximately 301 grams) makes it the perfect companion for urbanites.

Colour Multi-Function Printers (MFPs) – imageCLASS MF621Cn (3-in-1) and MF628Cw (4-in-1) 

Beside Print, Copy and Scan (3-in-1) functions, the imageCLASS MF628Cw also allows users to fax documents seamlessly. Designed for maximum productivity and efficiency, the MFP provide high-quality colour print output for Home Offices and Small and Medium-sized Enterprises (SMEs).

PIXMA Ink Efficient G Series Printers,  the single function PIXMA Ink Efficient G1000, multifunction PIXMA Ink Efficient G2000, and the wireless multifunction PIXMA Ink Efficient  G3000. 

These printers allow users to enjoy high volume printing at extremely low running costs, while ensuring excellent print quality on documents and photos.

PowerShot G5 X 

Designed for the advanced user and amateurs who take their photography seriously, it is the first PowerShot G series model with a built-in EVF for brilliant image and colour reproduction and a large 1.0” 20.2 megapixel CMOS sensor that renders higher sensitivity for superior image quality. The ergonomics of the user interface has also been thoughtfully designed for photographers’ ease of use.

PowerShot G9 X, 

The most compact and lightest model to join the PowerShot G series line of premium compact cameras. Packing a punch for a pocket-sized camera, the PowerShot G9 X comes with a large 1.0” 20.2 megapixel CMOS sensor that renders higher sensitivity (HS) and Canon’s imaging technology for superior image quality approaching the EOS line.  

 RAYO i8 (gold) and i5 (silver) mini projectors

Compact, lightweight, and convenient with wireless function, these mini projectors are big on both style and imaging impressions

The tour was a great experience. Looking forward for more Canon invites. 

If you require an event photographer, wedding photographer or any other professional photography services, do email me ( Derrick See ) at see323@yahoo.com.sg . You can also message me at my  FACEBOOK account. To view my photos, click My Flicker Photos 

Canon EF35mm f/1.4L II USM pushes optical frontiers to deliver stunning image quality

First Canon lens to utilise Blue Spectrum Refractive optics to offer enhanced image quality and performance.

SINGAPORE, 27 August 2015 – Canon today launched the EF35mm f/1.4L II USM, the successor model to the well-established EF35mm f/1.4L USM, which has been widely popular with both professional and advanced amateur photographers since its launch a decade ago. 

Canon continues to push the boundaries of technology with the launch of its latest large-diameter fixed focal length lens. The EF35mm f/1.4L II USM is the first model to use Blue Spectrum Refractive optics (BR optics), an optical element capable of achieving a new level of sharpness by reducing chromatic aberration when combined with concave and convex lenses. This enables the lens to render superb image quality and performance, making full use of the brightness of a large aperture.

“The EF35mm f/1.4L II USM is the first Canon lens equipped with progressive blue spectrum refractive optics to deliver a new level of image clarity and high performance for today’s photographer,’’ said Edwin Teoh, Assistant Director, Consumer Business Marketing, Canon Singapore. "Coupled with its improved magnification, this versatile lens will allow users to capture greater details in their pictures.’’

Unrivalled image quality with BR optics 

As the first Canon lens equipped with BR optics, the EF35mm f/1.4L II USM will offer unparalleled image quality. BR optics is capable of correcting chromatic aberration, thus significantly reducing colour fringing, a common occurrence found in large-diameter lenses. In addition to BR optics, the lens is made up of two aspherical lenses and a UD lens, which helps it achieve high image quality across the entire image frame from edge-to-edge.

Coupled with the excellent anti-reflectivity qualities of SubWavelength Structure Coating (SWC), flaring and ghosting issues common with wide-angle lenses can be suppressed to produce images of higher quality. Photographers can also achieve more attractive bokeh effects with the newly designed 9-blade circular aperture.

With its powerful lens composition, the EF35mm f/1.4L II USM is capable of delivering enhanced maximum magnification (from 0.18x to 0.21x). By reducing the minimum focusing distance from 0.3m to 0.28m, users will be able to get closer to subjects and shoot more dramatic close-ups. In tighter frames, small subjects can be captured more intimately while preserving intricate details.

High durability and reliability

The EF35mm f/1.4L II USM has been designed for high functionality and durability with high-grade materials. The lens elements have been reinforced with a fluorine coating, which protects the lens from natural elements such as moisture, oil and dust. The high level of water and dust resistance makes the EF35mm f/1.4L II USM a durable companion for rigorous use among professionals.

The new EF 35mm f/1.4L II USM is expected to be available in Singapore from mid-October 2015 and pricing will be advised at a later date. 

Specification Summary

Focal length: 35mm

Maximum aperture: f/1.4

Minimum focusing distance: 0.28m

Maximum magnification: 0.21x

Filter Size Dimension: 72mm

Lens Construction: 14 elements in 11 groups

Aperture blades: 9

Dimensions: 80.4 x 105.5

Weight: Approx. 760g