The new IXUS and PowerShot SX compact cameras offer accessibility and
high quality features for everyday moments.
PowerShot SX420 IS
IXUS 285 HS
(Available in Black & Silver)
IXUS 175
(Available in Red & Silver)
PowerShot SX540 HS
IXUS 180
(Available in Black & Blue)
SINGAPORE, 6 January 2016 – Canon today launched five cameras, the PowerShot
SX420 IS and PowerShot SX540 HS; and the IXUS 285 HS, IXUS 180 and IXUS 175. These
cameras are equipped with an auto zoom function that automatically frames the
image according to the number of subjects, making it ideal for consumers who
prefer a compact and easy-to-use camera for any occasion. Priced at an
accessible point, the new IXUS and PowerShot SX compact cameras series allows
users to take good quality images without breaking the bank.
"Sleek and compact in design, these new
compact cameras include features such as image stabilisation and connectivity
for users who want the best of both worlds in high image quality and fuss-free
handling,'' said Edwin Teoh, Assistant Director, Consumer Business Marketing,
Canon Singapore. "In particular, the long zoom on the PowerShot SX range
offers extended reach for the photographer, enabling a wide repertoire of
picture opportunities from nature landscapes to capturing close-up shots of
portraits and stunning details of objects."
IXUS: Portability and Performance at Your Fingertips
The new IXUS cameras are equipped with the Canon DIGIC
4+ image processor, 20- megapixel sensor and a zoom range of up to 12x in the IXUS
285 HS. The DIGIC 4+ image processor produces high quality image and ensures
high speed processing with lower power consumption. In conjunction with a
practical zoom range, capturing high resolution images will be a breeze even
for beginners. Its compact size and lightweight design at less than 150g makes
it suitable for everyday use.
User-friendly Features for all consumers
Users looking to buy their first camera will find the settings
on the new IXUS cameras straightforward, which often only require a simple push
of a button. This convenience extends to the new Auto Zoom feature, which
automatically adjusts image framing according to the number of subjects with
just a push of a designated knob. This feature makes framing easy even for
those who are not used to cameras.
Uploading and sharing of photos or videos on social media
platforms is also easy with the built-in Wi-Fi and NFC connectivity feature on
the IXUS 285 HS, IXUS 180, PowerShot SX420 IS and PowerShot SX540 HS models.
The IXUS 175 is FlashAir™ and Eye-Fi support compatible, enabling users to
share images and videos to their smart phones or mobile devices while staying connected
to social media platforms on the go.
PowerShot SX: The Power-packed Compact
For users who prefer an even higher zoom range and the
ability to capture subjects that are further away, the new PowerShot SX540 HS
and PowerShot SX420 IS have zoom ranges of up to 50x (24-1200mm) and 42x
(24-1008mm) respectively. Movie recording is also smoother and users will now
be able to enjoy recording movies in full HD format up to 60fps on the PowerShot
SX540 HS, a significant improvement from the 30fps approximately on its
predecessor model, the PowerShot SX530 HS.
In addition, the Story Highlights feature on the PowerShot SX540
HS intelligently analyses media, appends image effects, background music and
photo effects that suit the content, creating a unique review experience.
Connectivity Wherever You Go
All of the new PowerShot SX and IXUS (except IXUS 175)
models have built-in Wi-Fi and NFC connectivity for easy sharing between
compatible cameras, smart devices, and Canon’s Connect Station CS100.
Experience the joy of sharing with Connect Station CS100 in 3 simple steps –
Store, Show and Share your precious moments captured on cameras and smart
devices, all with this one-stop digital imaging hub. With the Connect Station CS100 available, users can tap
the respective cameras to the station and save their images and videos for
enjoyment on a connected TV for maximum viewing pleasure.
Pricing and Availability
Pricing and availability of the cameras
will be announced at a later date.
Product Specifications
IXUS
175
Image Sensor:
Imaging Processor:
Lens:
LCD:
Maximum Video Quality: Dimensions:
Weight:
|
20.0 Mega-Pixel CCD sensor
DIGIC 4+
8x 28-224mm f/3.2 (W) - f/6.9 (T)
2.7-type (4:3) Approx. 230,000 dots
Full HD 25p/30p
Approx. 95.2 x 54.3 x 22.1mm
Approx. 126g
|
IXUS
180
Image Sensor:
Imaging Processor:
Lens:
LCD:
Movie:
Connectivity:
Dimensions:
Weight:
|
20.0
Mega-Pixel CCD sensor
DIGIC
4+
10x
IS 24-240mm f/3.0 (W) - f/6.9 (T)
2.7-type
(4:3) Approx. 230,000 dots
Full
HD 25p/30p
Wi-Fi/NFC
enabled
Approx. 95.3 x 56.8 x 23.6mm
Approx.
138g
|
IXUS
285 HS
Image Sensor:
Imaging Processor:
Lens:
LCD:
Movie:
Connectivity:
Dimensions:
Weight:
|
20.2
Mega-Pixel CMOS sensor
DIGIC
4+
12x
IS 25-300mm f/3.6 (W) - f/7.0 (T)
3.0-type
(4:3) Approx. 461,000 dots
Full
HD 30p
Wi-Fi/NFC
enabled
Approx. 99.6 x 58.0 x 22.8mm
Approx.
147g
|
PowerShot
SX420 IS
Image Sensor:
Imaging Processor:
Lens:
LCD:
Movie:
Connectivity:
Dimensions:
Weight:
|
20.0
Mega-Pixel CCD sensor
DIGIC
4+
42x
IS 24-1008mm f/3.5 (W) - f/6.6 (T)
3.0-type
(4:3) Approx. 230,000 dots
Full
HD 25p/30p
Wi-Fi/NFC
enabled
Approx. 104.4 x 69.1 x 85.1mm
Approx.
325g
|
PowerShot
SX540 HS
Image Sensor
Imaging Processor
Lens
LCD
Movie
Connectivity
Dimensions
Weight
|
20.3
Mega-Pixel CMOS sensor
DIGIC
6
50x
IS 24-1200mm f/3.4 (W) - f/6.5 (T)
3.0-type
(4:3) Approx. 461,000 dots
Full
HD 30p/60p
Wi-Fi/NFC
enabled
Approx. 120.0 x 81.7 x 91.9mm
Approx.
442g
|
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